Behind Shaq's Social Media Presence

Shaq's recent retirement predictably led to huge amounts of social media content on sites like Twitter, but it wasn't only due to his fame and popularity -- he used a new social network called Tout to spread the word. (See how Shaq broke the news initially.)


While Shaq is one of the most involved and successful athletes on social media, the Big Tweeter had some help from Amy Jo Martin of Digital Royalty. Check out the video below to learn more about Shaq's social media origins.

"It is all about engagement but providing value when, where and how your audience wants to receive it." - Amy Jo Martin