Tuesday, April 5, 2011

Sports Bloggers and the Rise of the Blogosphere

In this post:

  • Summary of Technorati's State of the Blogosphere 2010

Yesterday, I introduced you to the Technorati State of the Blogosphere 2010, a study based on 7,200 bloggers polled from 24 countries. It is an absolute must-read for any blogger. (I'd highly recommend the intro and conclusion and browse the middle sections at your leisure, since they're so data heavy.)

Today, I wanted to help you understand the shift the blogosphere has endured recently and the void that's left for bloggers. (Unfortunately, if you're a Mets blogger, that void has little to do with technology…)

If the blogosphere were an indie band, it essentially sold out in 2010. It was "an industry of transition" that finally went mainstream. No longer an upstart community, it faced the repercussions of popularity: clutter, noise, big companies misusing blogs, big publications mislabeling their columns "blogs", and more.

However, as an established medium, blogs entered 2011 still searching for that next way forward (my opinion: video is that way forward). As the lines between blogs, microblogs and social networks began disappearing last year, new blog personalities began finding success through a combination of these outlets (and blogs themselves were not always a part of that decision).

One unbelievably positive finding by Technorati in light of this mainstream blogosphere: half the people polled believe news and entertainment will come from blogs rather than traditional media over the next five years.

That stat is worth revisiting: a medium which when I first launched a blog in 2005 was being viewed as a glorified diary written by preteens…will eventually outpace TV, radio and print as a source of news and entertainment?

Remarkable just how far this medium has come.

Tomorrow, we'll look at some key stats to help identify the blogosphere demographic…and answer the question of where sports bloggers fit (the answer will surprise you).

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