Friday, April 15, 2011

In-Game Tweeting by Sports Bloggers

I follow a lot of sports journalists, sports bloggers and sports fans on Twitter. I'm amazed at all the great analysis and all the passion that I see in my feed daily. That insightful look at sports trickles over to blogs as well. The availability of information in multiple media (text, infographics, video, etc.) has vastly improved blog quality (at least when the blogger chooses to create original content rather than repurpose it).

But in-game comments by fans and media members without credentials to that event is now easier than ever to access. We're walking a fine line between excellent, immediate info and mountains of meaningless comments and noise to filter in order to find quality. 

Over the next few posts, I'll explore this phenomenon of instantly available sports info and instant analysis and commentary.

But it's Friday, and you need to get out of the office or out onto the quad (if you're doing the latter, take me with you?). So let's keep this short and sweet:

In-Game Coverage: To Tweet, or Not to Tweet?
Trick question!

As a sports blogger, if you tweet during games (and you should), always remember: your tweets must add value to your followers and readers.

Let's face reality: most sports bloggers aren't given credentials to games, which means most of the action you're seeing is the same coverage seen by your followers.

The only reason they need exhaustive play-by-play is if they're not by a TV or radio (and even then, there are countless apps and beat writers that provide all the in-game details a fan needs).

What this means for you: avoid the minutiae! Tweet only what is useful, insightful or new for your followers. You must add value in a unique way!

Let's say you saw this clip during a live game and (rightfully so) felt the need to Tweet: 

What type of commentary might add value to your followers?

"What a dunk!" adds no value.
"Carmelo with a vicious dunk on Baby!" adds some value because you've pointed out the action and those involved, but who truly benefits? Those who missed the action (but again, they have other/better solutions to get caught up)
"5th pick & roll by DEN: 2 layups, 1 monster Carmelo dunk!" adds a ton of value! You've analyzed the game quickly and still conveyed the excitement and passion of a fan!

Do you tweet during games? What kind of things do you say? What do you like reading on Twitter in games?

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