Friday, April 1, 2011

Bill Simmons, Godfather of Sports Blogging, Gets His Own Site

The Godfather of sports blogging, ESPN's Bill Simmons, is about to be the Father of the ultimate sports blog.


Earlier this year, Simmons was given the mothership's blessing to launch his own sports and pop culture hub. The content will be written primarily by his established connections (writers and BS Report regulars like Chuck Klosterman) and will include a mix of columns, podcasts and other media.

As any self-respecting (and probably many self-loathing) sports fans and bloggers know, Simmons' writing tone (comedic, scathing, irreverent but still insightful) has molded much of the sports blogosphere.

There's even a site called Sons of Simmons.

His path from Boston sports nut to Boston sports blogger to ESPN's the Sports Guy are admired by many. Who wouldn't want to write and talk about sports, attend games and summits, and pull in your friends for your job...all with the national backing of ESPN's audiences? 

It's clear: Simmons is worth a deeper look, which we'll do soon.

For now, get excited about the potential he describes for his forthcoming site.

Not excited by the site itself? Here's an idea that might be of particular interest: the next writer on this site could be YOU:

You're looking for up-and-coming talent?
When people launch sites they make the mistake of spending big dollars on people who've already kind of peaked. They don't look at the young and hungry people. Especially the people 32 and under. Those are the people that end up carrying projects like this. For me, ten years ago when ESPN.com was founded, I was a nobody. I was 30 years old. I was writing on a site with Hunter Thompson and David Halberstam and Ralph Wiley and all these great people. But I was the one who ended up writing three columns a week and carrying a lot of traffic. I just think those people are out there. If we don't find them, then we've failed.

3 comments:

  1. "We're fanatical about who we're targeting" -Simmons

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  2. Simmons might have this clout in the blogosphere but he's not a great writer. Guy probably doesn't know much about real journalism. Just sayin

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  3. Hi Matt, thanks for commenting. I'd say just the opposite: he paved a similar path to most (working in the office, fielding calls as I did at the Hartford Courant, and going through the more mundane stuff before making it big).

    Check out his wiki page http://en.wikipedia.org/wiki/Bill_Simmons#Early_career to see where his career has taken him.

    His tone and the fact that he embraced new media/blogging elevated him in a unique way, but I think had he taken a traditional journalist's style.

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